with UK Aware opening today, we’ve been thinking about all things green – and specifically the colour.
to find out exactly what “eco green” is these days, we took a look at what some of the big players use. although far from comprehensive, this composite of green colour codes used by Treehugger, The Green Party, the World Wildlife Fund, The Guardian Environment Network, Discovery’s Planet Green, the UK Green Building Council and Ecover shows the average is a pale, slightly yellow green – with the crisp, popping greens used by Treehugger and WWF offset by more old school earthy shades traditionally associated with the environmental movement. it’s RGB 148-201-61, if you’re curious
_image: a colour composite of seven different green logos
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